Hugo Ferdinand Boss started his clothing company in Metzingen, German in 1924. Due to the economic climate in Germany at the time, Boss was forced into bankruptcy in 1930. Undeterred, Hugo set up a new business in 1931 and the brand has since become one of the leading international fashion establishments that offers a versatile range of product in menswear, women's wear, watches, fragrances and eyewear. Hugo Boss's modern take on traditional designs is simply spectacular; its collections of Hugo Boss eyeglasses for both men and women stand for quality, style, progress and power.