Ray-Ban General RX6389 Eyeglasses

Innovative Inventory Management: Instead of maintaining a large physical inventory, which incurs costs related to storage, insurance, and potential unsold stock, we utilize a streamlined dropshipping model. This ensures that we only order what's needed, based on actual demand, thus reducing overhead costs.

Operational Efficiency: We've harnessed the power of modern technology to optimize our business processes from order processing to customer service. This operational efficiency results in savings which we pass on to you.

Volume Sales Strategy: Our competitive pricing strategy encourages a larger volume of sales. Selling more units at a slightly lower profit margin per unit often leads to greater overall profitability. It's a win-win as you get great prices and we grow our happy customer base!

Digital-First Approach: By focusing on online sales, we significantly cut down on the expenses related to brick-and-mortar stores such as rent, utilities, and in-store personnel. These savings directly translate to better prices for you.

Commitment to Affordability: It's a core part of our mission to make authentic eyewear accessible to all. We are constantly evaluating our business model to find ways to be more cost-effective, with the intent of sharing those savings with our customers.