Ray-Ban is one of the most authentic sunglasses brands in the world. They are well-known for producing high-quality goods at reasonable pricing. Since 1937, celebrities, athletes, singers, and others have donned Ray-Ban sunglasses. One question that has been on people's minds lately is whether or not Ray-Ban has retail stores? We will answer this question so you can be informed about your purchase!
Does Ray-Ban Have its Own Stores?
This summer, Ray-Ban opened its first storefronts in the Netherlands, the United Kingdom, and Australia. This followed the opening of their first concept store in the SoHo neighborhood of New York at the end of 2015. It's the latest phase in Luxottica's remarkable reinvention and turnaround of the Ray-Ban brand, which began in 1999 when it was purchased from Bausch & Lomb. These new brand stores have the potential to have a substantial impact on other Ray-Ban retailers.
The Ray-Ban store helps Ray-Ban expand its brand awareness and introduces a new retail strategy. Ray-Ban retail locations are designed to be more than just a store; they're designed to be a whole brand experience.
How Many Stores Does Ray-Ban Have?
Ray-Ban now operates 116 locations worldwide, including 95 in Greater China, 10 in Latin America, eight in North America, two in Europe, and one in Southeast Asia, with plans to expand to 200 by the end of 2018.
What Does Ray-Ban Reseller Means?
Ray-Ban, an Italian eyewear and sunglasses business, has launched its Ray-Ban Certified Reseller Program in Dubai. The goal is to assist customers in locating genuine Ray-Ban products from authorized Ray-Ban dealers or resellers who can deliver a positive purchasing experience.
Ray-Ban has produced a distinctive yet simple brand sticker that will be displayed on the doors of retailers that have been approved as "Ray-Ban Certified Resellers." In addition, the sticker will include a QR code that will allow consumers to check the authenticity of the official ray-ban.com stores easily.
It's a major step forward for Ray-Ban in terms of earning more credibility and recognition and differentiating and boosting the brand's leadership in the industry and the opticians who believe in its worth. This project aims to establish and maintain a quality culture in service and sales outlets and the final product to tell consumers where they may enjoy a high-quality shopping experience with a diverse choice of products. Following that, it will be a critical turning point in the brand's valuation and protection.
Why is Ray-Ban So Expensive?
It's because the majority of the eyeglasses you see or own today are created by an Italian firm called Luxottica, which controls a significant portion of the market - technically approximately 80%. The firm has such sway over the eyeglasses industry. The cost of the glasses and sunglasses you're wearing on your face are mostly determined by them.
Top brands and designer sunglasses like Chanel, Prada, and the like, are designed and made by Luxottica in their small factory in Belluno, Italy. These luxury brands only send in their designs for their sunglasses as a form of inspiration for the designers at Luxottica. However, Luxottica itself still determines the end product. To nobody's surprise, Ray-Ban, a brand loved by many, is also owned by the Italian company despite it being marketed as an American brand.
Who Owns Ray-Ban Sunglasses?
Luxottica Group purchased Bausch & Lomb's Global Eyewear Division, which included Ray-Ban, for US$640 million in 1999. Luxottica also designs, manufactures, distributes, and retails its eyewear brands, including LensCrafters, Sunglass Hut, Apex by Sunglass Hut, Pearle Vision, Sears Optical, Target Optical, Eyemed vision care plan, and Glasses.com, as a vertically integrated firm.
Is Ray-Ban a Luxury Brand?
Yes. Ray-Ban is widely regarded as the coolest of the luxury brands, which is somewhat unsurprising given that the world's most famous people frequently wear their spectacles. Ray-Ban is chosen by nearly 40% of customers, putting it ahead of brands like Gucci, Chanel, Armani, and Hugo Boss. It's also worth noting that Ray-Ban is the brand most likely to be recommended by customers.
How Much Does Ray-Ban Cost?
When looking for sunglasses, you'll come across a wide range of pricing. You might get a pair for $5 at your neighborhood bodega or spend over $500 on a pair from your favorite designer label. Ray-Ban is in the middle of the price range, with frames starting at roughly $150 and rising to around $500 for ultra-light titanium frames.
Are Ray-Ban Returns Free?
Because these products cannot be resold, returned eyewear that is damaged in any manner may be subject to a fine. However, if the consumer follows the shipment instructions, postage for Ray-Ban returns is free.
In the following circumstances, the company reserves the right to impose a fee for returns:
- The product is not in its original packaging when it is returned.
- There are several missing items, such as manuals and specific accessories.
- During the return shipment, the goods were damaged in some way.
Major (fashion) businesses like Ray-Ban have used flagship stores to extend their reach into the shopping experience. They have more direct contact with their end customers to maximize brand equity. The goal of these stores is to strengthen the brand's image, and they are primarily used as a marketing tool. The flagship shop is more essential than direct sales to the brand since it allows clients to experience it fully.
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